Since I’m the “evil marketing guy” Databox Games (not just the Scrum master), I will open up and blog a little about “marketing”.

Every time you hear or read the word MARKETING it sounds negative and especially if “marketing” is connected to a product or a game it sounds really negative. In general I would agree that marketing is in many cases a way to “brain wash” people and convince them that a product is worth buying.

Today marketing is crucial to if a company make or loses money. A “general rule” is that a company should spend ¼ of their income on “marketing” (web, TV, papers, and so on), so it’s huge amount that’s spend on marketing every day. So if we at Databox Games going to spend ¼ of our money on Penalty of Heroes marketing I would guess I have just about 0 euro/dollar/sek to spend :p

So is all marketing bad? YES! No just joking : ) I think marketing, when it’s INNOVATING, FUNNY or HELPING, is really great.

Innovation = example: Viral marketing on the Internet
Funny = example: Great and funny TV commercials
Helping = example: Telling you that there’s a sale

An example of this is Spike Jonze IKEA commercial “the lamp”. I’m a sucker for IKEA commercials so if you like “the lamp” just “you tube” other great commercials like “spaghetti”, “parents” and so on : )

* I will continue to talk more about marketing here on our blog

Gidiapp everyone! My “workation” (work+vacation) is over for this time and I’m back in cold dark Sweden (it was snowing when I got back). I have had a great two weeks with a lot of sun and relaxation, so now it’s back to work for another hmm … many month : ) Just had to take pictures on the text on the airplane wings (it’s kind of funny when you’re in the air and read that text : )

The meeting/seminar with Kjartan that we’re going to have last Friday (6/2) was moved to this Monday (9/2). So we’ll tell you all about it in the next week.