Why do you marketing?
By Jens. Filed in Development |
If marketing is so bad, why do you even talk about it? Well in my opinion marketing is bad when you try to enforce or convey people into believing something. When we do marketing we just want people to have a look at our game and see if they like what they’re seeing.
Today everything that’s released can be seen as some kind of marketing (interview, game play video, blog, screen shot). This blog is a way of “marketing” our game to. So it’s nearly impossible to hear about a game/product without marking, because when you hear about it has got to you because of some kind of marketing (post of a web site, an url from a friend “word-by-mouth”, read an interview and so on).
So our marketing will only be on the Internet. It will be things like previews, game play videos, this blog (+ www.penaltyofheroes.com & www.databoxgames.com), screenshots and things like that. We hope that this will do, but as everything else on the Internet it’s mostly up the users if it gets any circulation. So it’s up to you who reads this to tell your friends about our game : )
Tags: blog, game play video, interview, marketing, screen shot, url, word by mouth