Marketing = evil/bad !?!
By Jens. Filed in News |
Since I’m the “evil marketing guy” Databox Games (not just the Scrum master), I will open up and blog a little about “marketing”.
Every time you hear or read the word MARKETING it sounds negative and especially if “marketing” is connected to a product or a game it sounds really negative. In general I would agree that marketing is in many cases a way to “brain wash” people and convince them that a product is worth buying.
Today marketing is crucial to if a company make or loses money. A “general rule” is that a company should spend ¼ of their income on “marketing” (web, TV, papers, and so on), so it’s huge amount that’s spend on marketing every day. So if we at Databox Games going to spend ¼ of our money on Penalty of Heroes marketing I would guess I have just about 0 euro/dollar/sek to spend :p
So is all marketing bad? YES! No just joking : ) I think marketing, when it’s INNOVATING, FUNNY or HELPING, is really great.
Innovation = example: Viral marketing on the Internet
Funny = example: Great and funny TV commercials
Helping = example: Telling you that there’s a sale
An example of this is Spike Jonze IKEA commercial “the lamp”. I’m a sucker for IKEA commercials so if you like “the lamp” just “you tube” other great commercials like “spaghetti”, “parents” and so on : )
* I will continue to talk more about marketing here on our blog
Tags: advertising, funny, helping, Ikea, innovating, marketing, Spike Jonze, the lamp, TV, web